Email marketing is hands down one of the best ways to grow your business. It’s profitable, cost-effective and simple to learn!
Every brand needs effective, well-timed emails to connect with customers and boost profits.
If you aren’t using email marketing in your business (yet) this post will convince you to start!
But first … what is email marketing?
Many people use email everyday. Whether you realize it or not, every email you send or receive has a goal. Like your boss asking for your feedback on a project or your friend sending you an email to stay in touch.
People use emails to communicate with the other people in their lives.
Email marketing is no different. When a business sends an email it’s always with a specific goal in mind.
These goals could be informing customers, boosting engagement or making a sale. You can combine these goal to create an effective email marketing strategy.
Your time is valuable! Why waste it on digital marketing efforts that don’t pay off half as well as email marketing?
Now don’t get me wrong here, there are plenty of other online marketing methods you can use to grow your business.
Search engine optimization, pay-per-click ads and social media marketing are just a few. But NONE of these methods “pays you back” for your work the way emails do.
Email marketing has the highest ROI of any other online marketing method. In the U.S. emails generate an average of $36 for every $1 spent. [1]
So email marketing can pay off BIG if you use it the right way. Emails should resonate with your customers and deepen your relationship with them.
Another great thing about email marketing is that it’s easy to track results.
Your email marketing system tracks email opens, click through rates and unsubscribers. You can use that feedback to make your emails as effective and profitable as possible.
Email marketing helps you build a relationship with your customers. It’s a very personal medium. Being able to communicate one on one with your customers is special.
They get to learn more about you and your business and you get to know more about them. The more your customers know you, the deeper connection they have with your business.
This relationship makes them more likely to buy from you. That’s because people choose to buy from businesses they know, like and trust.
Email is one of the top ways to use this to your advantage. And the best part is, it compounds over time. Emailing your customers on a regular basis keeps your brand top of mind.
So when it’s time to buy they won’t have to decide between you and a competitor.
How many times have you been ready to buy something online only to get distracted? While you might come back to your cart and checkout later you could easily forget about it.
But if you get an email a few hours later from the business you’re way more likely to go back and finish buying. Now take that scenario and multiply it by 1,000 or even 10,000.
How would that affect your bottom line? That’s the power of a responsive email list!
Emails get more eyes on your content. It’s no secret that the more exposure your content gets, the more effective it can be.
Email gets more eyes on your content by directing customers to your blog posts or sales pages. It can even help make your other content better!
Short emails force you to get better at writing copy. Think about it, you don’t have a 3,000 word blog post or long sales letter to make a point. Most emails are between 300-500 words long and every word counts!
You have to grab your customer’s attention and quickly convince them to take action. It takes skill! That’s why honing your email marketing skills will make you a better writer.
Another way email marketing will make you a better writer is consistency. For email marketing to work you have to contact your customers constantly. This forces you to get better at writing.
Like any other skill, the more often you practice, the better you get at it.
This uncovers a bonus benefit of email marketing:
The more emails you write, the better you’ll get at writing them. The better you are at writing effective emails, the more money you will make from them! You can create a dependable source of income just from writing emails.
Email marketing revenue is estimated to reach almost $11 billion dollars by the end of 2023. [2] So it’s a pretty safe bet to say that you’re only hurting yourself by not using it.
It’s almost a no-brainer to use email marketing to grow your business. 99% of email users check their email daily – some as much as 20 times a day! And 61% of people prefer brands to contact them via email. [2]
If those statistics don’t convince you to double down on your email marketing efforts, think about this …
Email keeps the line of communication with your customers wide open. As long as they’re on your list you can talk directly to them whenever you want!
Email marketing beats social media marketing in many different ways. It’s one of the only ways to make sure your customers see your content.
With social media marketing you can’t control who gets to see your content. The social media algorithm decides this for you. And just when you have the algorithm figured out it could change and you’re right back to square one.
Let’s not forget about popular social media sites from the past that are dead now (hey Myspace 👋🏾). Imagine building a huge social media following only for the website to go under.
That won’t happen with email, after all it’s one of the core components of the internet. This makes email marketing a secure investment for your business!
And the best reason … It’s fun!
The last reason you should double down on your email marketing (or get started) is because it’s fun! The copy is short and simple to write.
Telling your brand’s story and connecting with your customers is easy to do with emails. I have fun with every email I write and honestly, I enjoy connecting with my list every week.
If you aren’t using email marketing you’re missing out on a simple, fun and lucrative way to grow your business.
Now that you know why email marketing is such an important part of your business. What’s your next step? Start using emails to connect with your customers and boost profits today!
Need help getting started?
I help brands build trust, boost engagement and make sales with powerful emails.
Reach out today to schedule a call and see if we make a good fit!
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