Busy marketing managers and directors, are you tired of writing your own health copy?
Want better results, higher profits and more prospect conversions?
If you said “Yes”, keep reading to learn the top 5 advantages of hiring a health and wellness copywriter…
How long does it usually take you to review market research? I’ve done it and I know it can be time consuming. One way a health copywriter can save you time is by reviewing market research for you.
How? Copywriters research your prospects and customers until they know them intimately.
They study your buyer’s profile and focus on basic demographic information about your prospect (their age, gender, income, etc.).
The average copywriter will stop there…
But a pro will take it a step further. Professional copywriters search to discover your prospect’s interests to learn what keeps her up at night.
A pro will dig deep to get close to your prospect. He wants to know her core beliefs, values, and desires. Once a copywriter knows what makes your prospect tick he can start writing.
A professional copywriter will make your prospect feel like the content was tailor made for her (because it was).
One way a health copywriter can help you boost profits is by tapping into your prospect’s emotions to raise conversion rates.
As you and any other good health marketer knows, people buy things for emotional reasons. After your prospect buys your product she wants to justify her decision with logic.
A health and wellness copywriter will grab your prospect’s attention with a compelling idea. He’ll use emotionally charged words to move your prospect into the copy.
Content that speaks to your prospect’s emotions will move her to take action.
Think about it…
When you’re sad you cry and usually try to do something to make yourself feel better. When you’re happy you may want to spend time with friends or do something you enjoy.
Copywriters know that all selling involves psychology.
Because at the end of the day, your prospect isn’t buying a treadmill to lose a percentage of her body weight. That will happen if she uses the treadmill properly. A health copywriter knows what your prospect really wants is to be slim and attractive.
Health copy that taps into your prospect’s emotions gets results.
Another way a health copywriter can help you make more money is by driving traffic to your website.
SEO helps you climb google search rankings which drives more traffic to your website.
More traffic (almost always) = more profits.
The world of SEO is constantly changing and a health copywriter stays up to date with these changes.
For instance, Google recently launched the ‘Helpful Content’ update to the page ranking algorithm. [1]
What does this mean for you and your website? Well, content that Google deems unhelpful will rank lower in page results.
So blog posts, articles and web pages that cram in keywords won’t rank high in google search results. The lower you are in google search results, the less traffic your website will get.
Instead helpful content with appropriate keywords will reign supreme (the kind of content a health copywriter knows how to write).
Google constantly updates and changes its search engine algorithm (an update to the helpful content algorithm has already been released). [2] Do you have time to stay on top of all of these changes? And then tweak your web content to please the algorithm?
Most busy marketers can’t keep up with these frequent changes. But a health copywriter already stays on top of this information and wants to apply it to your business.
If you want your website to rank higher in search engines then a health and wellness copywriter can help.
Do you ever feel like there aren’t enough hours in the day to get everything done? A health copywriter can help you save time by doing some of this work for you.
You’re very busy as a health marketing manager or director. How much time would you save if a copywriter wrote all your content?
How many times have you stared at a blank page wondering what you’re going to write about next? Are you tired of thinking up new content ideas?
A health copywriter takes all the stress of content creation off your plate so you can focus on everything else.
In 2021 the average blog post took a little over 4 hours to write. [3] And that’s just blog posts. No doubt you have landing pages, web content and emails that need love too!
All this takes more and more of your valuable time. Time you could use to collaborate with the business team, identify resource needs and manage development of marketing campaigns.
The benefits don’t end there though…
You can feel secure working with a professional copywriter because he knows just how important your marketing investment is.
If you browse fiverr and similar sites you’ll see health copywriters who charge very low fees. The bargain might even convince you to choose them for your copywriting needs.
The problem with very low fees is the poor quality of work that usually comes along with them.
Think about it like this, would you want an untrained mechanic to work on your car? Or would you prefer a trained mechanic with experience working on cars like yours?
What if the untrained mechanic gave you a bargain and the trained mechanic charged more? Most people would still choose the trained mechanic to protect the investment in their car.
You should look at your content creation and copy the same way. It’s a huge investment of time and money. Would you trust that investment with a novice who could mishandle it?
Now I’m not saying you should find the copywriters with the highest fees and only work with them.
But you should do your research on the average prices professional copywriters charge. [4] Once you know that you can start looking for the right copywriter.
It’s a good idea to find someone with experience in your field. A professional copywriter should also have writing samples to showcase their writing style.
There you have it!
Now you know the top 5 advantages of hiring a health and wellness copywriter. Let’s do a quick recap:
That wraps up our blog post for this week.
Stay tuned for helpful info health marketers need to boost profits and save time.
Do you need help with your next marketing project? Follow this link to schedule a call so I can learn about your needs and we can see if we’d make a good fit.
References
[1] Southern, M. G. (2022, August 18). Google Helpful Content Algorithm Update Launching Soon. SearchEngineJournal.com
[2] Southern, M. G. (2022, September 20). Google September 2022 Product Review Update Rolling Out Now. SearchEngineJournal.com
[3] Crestodina, A. (2022). New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers. OrbitMedia.com
[4] AWAI. (2022). State of the Industry Report on Copywriter Rates and Top Performing Marketing Methods. AWAI.com