How to Drive Traffic to Your Health Website in 10 Simple Steps (Part 1)

Struggling to create eye-catching health content that drives the right traffic to your website?

Health marketers you’re in the right place.

I’ll start by giving you tips to make your home page, blog posts and other web pages look better. We’ll explore web page structure, health website design and page builder options.

In part 2 of this blog I’ll show you the words you should use to motivate your audience to take action now.

Let’s get into it.

1. Use White Space Wisely

Don’t underestimate the value of well placed white space in health copywriting. It breaks up your thoughts and makes your alternative health website a whole lot easier to read.

You decide, what looks better?

This:

“People have used Valerian Root for thousands of years. Evidence shows it was even used in Ancient Greek and Roman times. It acts on the brain and central nervous system as a sedative. There isn’t any scientific research that supports use of the root. But anectdotal evidence points to some powerful benefits. Do you suffer from stress, anxiety or insomnia? Many people are reporting real relief! Safe doses range from around 300-600mg a day. Speak to your doctor if you experience drowsiness, mental dullness or upset stomach. After long term use it’s best to slowly decrease your dosage instead of stopping abruptly.”

Or this:

“People have used Valerian Root for thousands of years. Evidence shows it was even used in Ancient Greek and Roman times. It acts on the brain and central nervous system as a sedative.

There isn’t any scientific research that supports use of the root. But anectdotal evidence points to some powerful benefits. Do you suffer from stress, anxiety or insomnia? Many people are reporting real relief!

Safe doses range from around 300-600mg a day. Speak to your doctor if you experience drowsiness, mental dullness or upset stomach. After long term use it’s best to slowly decrease your dosage instead of stopping abruptly.”

Adding enough white space makes your health content more inviting. Think magazine vs. history book. One is fun to read while the other could put you (and your prospect) to sleep.

Use white space the right way and your reader can drop in and out of the health content easily (subheads help also) and focus on the information that matters to them.

Reading your health content shouldn’t be a chore. Using white space effectively will help keep your reader engaged and can even make your copy fun to read.

Things to avoid:

Using too much white space (Don’t overdo it, use a variety of 1-4 line paragraphs throughout the web page).

2. Use Color to Grab Your Prospect’s Attention

You can have the best health content in the world but if it looks bad no one will read it. Choosing the right colors for your health website is crucial to success.

Think about a few of your favorite brands. You probably associate the colors used in a company’s logo (and even their website) with the business.

For example, what comes to mind when I say golden arches with a red background? McDonald’s of course! And if you look at McDonald’s website gold and red are weaved through every page.

Using color the right way will make your health website look great and it’s easy to do if you’re using a good website page builder. Splashes of color throughout your website make it look inviting and fun.

Another design element you’ll want to include throughout your health website are pictures. Pictures grab your prospect’s attention and can even motivate your her to take action.

Try to use only high-quality images to help tell your story in a more complete way. The right pictures will take your alternative health content from ordinary to extraordinary. Where can you find pictures that fit the bill?

There’s plenty of free resources online, I’ve listed a few below.

Free stock photo image sites:

1. Pixabay.com

2. Gratisography.com

3. Stocksnap.io

Paid stock photo website (what I use and recommend):

Shutterstock.com – plans as low as $29/month

Things to avoid:

Make sure you use images related to your health content. Random or misplaced images can drive traffic away from your website.

3. Choose The Right Font For Your Health Website

If your font is too small, inconsistent, or hard to read you will drive traffic away from your health website. Be sure to select a large enough font most people can read without straining their eyes.

Not only does this make your health content more readable, it also grabs your prospect’s attention.

It’s important to use a font that’s easy to read. Sure, it might look cool

but would you want to read an entire webpage that looks like this?

Stick with something basic on your health website and after you decide on a font, be consistent. Some website builders even have the option to set your font for certain types of text.

Things to avoid:

Don’t use multi-color or very bright fonts. A black font against a white background looks much more professional than a hot pink font on a dark webpage.

4. Use the Right Tools to Create a Beautiful Health Website

If you haven’t tried the #1 FREE WordPress website builder Elementor yet, prepare to be converted.

I created my first website using GeneratePress and my experience was so-so. If you want to make a basic health website that gets the job done you can use GeneratePress.

Elementor can help you create a beautiful health website that motivates people to actually read your health content.

As an added bonus, Elementor can help you build a website fast. And you won’t have to install 10 million widgets to do what you want. Many of the widgets you need are pre-packaged into Elementor’s software.

As you can tell I’m a big Elementor fan (and no they aren’t paying me to shout them out, this website builder is just that good!). The interface is simple, user friendly and a detailed tutorial accompanies every install. Elelmentor will make your health website design SO much easier and you’ll get it done faster!

I can go on and on about Elementors built in features. But one tool that’s crucial to your website’s layout success is Elementor’s responsive tab.

5. Make Sure Your Health Website Looks Beautiful on Any Device

It’s more important than ever to optimize your health website for mobile viewing. As of March 2022, 57.84% of all website traffic came through mobile phones.

That’s a HUGE difference from 10 years ago when desktops were used for nearly all internet access.

Elementor’s responsive tab makes editing web pages across different screen sizes super easy. With one click of a button you can view your website in tablet or mobile view.

A few more clicks and you’ll be able to make device-specific edits with ease. Elementor’s responsive features will help make your health website beautiful on any device!

Well there you have it. 5 super simple tips for creating beautiful health websites.

That’s all for now. Stay tuned for part 2 and you’ll see which words you should use to motivate your prospects to take action now.

We’ll cover:

How to Craft an Attention Grabbing Headline
Why Subheads Are So Important (especially in 2022)
How to Use The Right Words for Health Marketing Success
How to Talk to Your Customers
Polishing Your Work

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